The Nature Conservancy, an environmental nonprofit, was told by the National Oceanic and Atmospheric Administration it had to rename a major conservation program as the “Gulf of America” or else lose federal funding, according to a leaked internal memo reviewed by Heatmap News.
For the last week, the Nature Conservancy has been pilloried by figures in the climate and environmentalist community for changing the name of its conservation program in the Gulf of Mexico region to being a “Gulf of America” restoration program, brandishing what President Donald Trump declared on his first day in office would be the new official U.S. term for the body of water. Trump’s new name has become a First Amendment firestorm as news organizations find themselves split on whether to adopt the term and the White House is punishing outlets — including the Associated Press — for continuing to use the Gulf of Mexico.
We can now exclusively reveal why the Nature Conservancy adopted this fresh Trump branding: They were allegedly pressured into it.
Jennifer Morris, CEO of the Nature Conservancy, sent an email to all staff at the organization this morning stating that the organization’s conservation program in the Gulf of Mexico was renamed to Gulf of America “after receiving clear directives from a federal agency.” “Please know that we did not make this decision lightly,” Morris wrote. Attached to the email was staff guidance claiming the nonprofit “received specific direction from NOAA that we must change all references to the new nomenclature in association with our NOAA funded work in the Gulf.”
“For example, all maps, reports, and other deliverables must use ‘Gulf of America,’ the memo stated. “We have at least $156 million in active federal grants in the region, including $45 million from NOAA alone.’ Federal funding makes up most of the organization’s work in the Gulf of Mexico, according to the memo.
In addition, the Nature Conservancy has “been advised that new proposals in the Gulf for US federal grants must conform” to Trump’s executive order adopting “Gulf of America” as the official U.S. name for that body of water, the memo stated. State governors in the Gulf region in charge of “disseminating” remaining BP oil spill recovery funds have “followed suit in support of these nomenclature changes” and there is fear a “failure to adjust” could also “jeopardize” state funding.
“Ultimately, this decision was made after reviewing all the facts and looking at what the organization felt was best to ensure we can continue our conservation programs and support our teams on the ground,” the memo stated.
Historically, NOAA has been more insulated than other agencies from political pressures like this, which has helped it maintain a global reputation as a world-class scientific meteorological body.
This ordeal, however, echoes the one other time Trump seemed to put his thumb on NOAA’s scales — an incident best known as Sharpiegate. In 2019 Trump incorrectly proclaimed Hurricane Dorian was going to hit Alabama. He went so far as to draw on a giant map with a Sharpie in the White House to show his guestimated pathway for the storm. After the NOAA office in Alabama publicly sought to reassure residents that, no, a hurricane wasn’t on the way, Trump officials pressured NOAA into backing the president, leading to the agency issuing an unsigned statement backing the claim. An inspector general report – which Trump officials reportedly sought to obstruct from seeing the light of day – ultimately found the NOAA statement violated its scientific integrity policy.
If the Gulf of America is the beginning of NOAA subservience, I’m nervous to see what happens when Trump’s version of the agency – which any day now is expected to undergo mass layoffs – pivots to climate change and renewable energy.
The Nature Conservancy and NOAA did not immediately respond to a request for comment.
